

	Solving your writing problems since 1998!

HOME

Click to subscribe now and get Word of Mouse and Greatest Secrets of Marketing FREE!

I LOVED your golfing story. Read every word. You're a wonderful writer. (Peter Bowerman, the Well-Fed Writer)

Big Things rule! ... and the video of the Airbus is great. (Jim McDonald, Birmingham, UK)

30 Best-Sellers in 3 Years

Discover how best-selling author Nick Daws wrote 30 best-sellers in JUST 3 years!

Having enjoyed reading your biographical, They can't take that away from me... I would love to post your article (for my) course for seniors entitled Autobiography and Journaling ... and let them read your article as a good example of what I call the reader's writer, clearly expressed and easy to read. (Howell)

Writers' Resources

Vocabulary Resource Centre

Confused by the Apostrophe?

The French language has always appealed to me ... so I enjoyed Lavinia's experiences en France! (Di Sullivan, Perth, Australia)

I am an American and an expat here since 1990. I have been a subscriber to Writing Tip for a few years now and look forward to the Friday editions. I archive by creating topics of the tips relevant to me and often refer. (Mary, Lagos, Nigeria)

WRITERS!

Write Your Own Best Seller!

This year, don't just read a best-seller ... Write your own using the software program that works in the same way J K Rowling writes her Harry Potter novels!

Who said Aussies would bet on two flies crawling up a wall? Now I know better! (Bill Denham, Chicago, USA)

WRITERS!

Click now to edit your work like a professional ...

I enjoy reading your page every week, Jennifer, it's never boring and there's always something to bring a smile to my face! (Kenny Dima, Tenerife, Spain)

Thanks for pitching in to help clarify the English Language for and with us. (Paul, Portland, USA)

Your story about the evil glasses made my day :) (Edith, Derbyshire, UK)

FREELANCE JOBS

Get instant access to thousands of freelance and work-at-home jobs for just $2.95! Click now.

I enjoy your letter and use it in my advanced writing class here in China. (Bugs, Shenzhen, CHINA)

5 FREE writing lessons!

Click for yours now!

I always look forward to your Latin quote of the week. (Paul, Mexico City, Mexico)

Aah! Those evil marionettes are everywhere! Thanks for another great laugh! (Jim Fraser, Vancouver, Canada)

JOB SEEKERS!

Resumes that get results ... Click now!

Your remarks regarding the alien contact had me in stitches, figuratively speaking, of course. (Dave Wagner, Sacramento, US)

The best part of the missive is the introduction to Australian humour and expressions. (Chaska, Prince Edward County, CANADA)

WEBMASTERS!

Click here to discover how to set up and maintain your successful business website.

Discover why so many businesses failed last year ...

Like your site...very inspirational when you get writer's block like me! (Peter, Seoul, South Korea)

TRAVEL WRITERS!

All About Australia

Nice letter, I was using google for once, twice, thrice and quince, and found this page, great ;) (Marv, Zwolle, NETHERLANDS)

One of the most amusing and erudite newsletters that makes my day. Keep going. (David Vasnaik, Bangalore, INDIA)

Great newsletter - originally found this site after searching for clarification on a contentious point amongst work colleagues. Just had to look at old issues and now look forward to Fridays (Juliet Wallace, Manchester, ENGLAND)

Writing.Com is the online community for Creative Writing

(advertisement)

Engage Prospects by Involving Their Senses

by Lisa Packer

Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.

Not very appealing, is it?

Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.

Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?

Most importantly, did you notice how much easier it was to get involved emotionally with the second scenario than it was the first?

Copywriting is most powerful when it connects with, and stirs up emotions in the reader. Engaging her senses with your copy draws your prospect in. It helps her see herself experiencing your product or service. And it starts forging that all-important emotional connection.

Of course, like any good technique, it can be overdone. You stimulate the senses by adding detail. But if you add too much, you just call attention to your writing. And that is the kiss of death to your response.

Notice I didn't say, "You swing gently on a hard, wooden porch swing, whose one-inch slats are light gray, faded and splintery, and whose metal chain is rusted, stiff and creaky." That's a bit much, unless maybe you're selling a new porch swing. I also didn't have to describe the taste of the coffee. Naming the flavor told you all you needed to know.

You don't want to jam too much sensory input into one message, either. Ever walked into a candle or import store that was burning incense? So strong that it made your eyes water and your nose clog up? It didn't make you want to buy anything, did it?

Sensory details should be sprinkled through your copy like fresh ground pepper on a crisp garden salad. A little ads flavor. A lot calls attention to itself and ruins the whole experience.

About the Author

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business.

More hints.

Home | Contact | Order | Site Map |Subscribe