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I LOVED your golfing
story. Read every word. You're a wonderful writer.
(Peter Bowerman, the Well-Fed Writer)
Big Things rule! ... and the video
of the Airbus is great. (Jim McDonald,
Birmingham, UK)
Having enjoyed reading your
biographical, They
can't take that away from me... I
would love to post your article (for my) course for
seniors entitled Autobiography and Journaling ... and
let them read your article as a good example of what
I call the reader's writer, clearly expressed and easy
to read. (Howell)
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always appealed to me ... so I enjoyed Lavinia's
experiences en
France! (Di Sullivan, Perth, Australia)
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expat here since 1990. I have been a subscriber to Writing
Tip for a few years now and look forward to the Friday
editions. I archive by creating topics of the tips
relevant to me and often refer. (Mary, Lagos, Nigeria)
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WRITERS!
Write
Your Own Best Seller!
This
year, don't just read a best-seller ... Write
your own using the software program that works
in the same way J K Rowling writes her Harry
Potter novels!
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Who said Aussies would
bet on two flies crawling up a wall? Now I know
better! (Bill Denham, Chicago, USA)
I enjoy reading your page
every week, Jennifer, it's never boring and there's always
something to bring a smile to my face! (Kenny Dima,
Tenerife, Spain)
Thanks for pitching in to
help clarify
the English Language for and with us. (Paul, Portland,
USA)
Your story about the evil
glasses made my day :) (Edith, Derbyshire, UK)
I enjoy your
letter and use it in my advanced writing class here in
China. (Bugs, Shenzhen, CHINA)
I always look forward to
your Latin
quote of the week. (Paul, Mexico City, Mexico)
Aah! Those evil
marionettes are everywhere! Thanks for another great
laugh! (Jim Fraser, Vancouver, Canada)
Your remarks regarding the alien
contact had me in stitches, figuratively speaking, of
course. (Dave Wagner, Sacramento, US)
The best part of the
missive is the introduction to Australian
humour and expressions. (Chaska, Prince Edward
County, CANADA)
Like your
site...very inspirational when you get writer's
block like me! (Peter, Seoul, South Korea)
Nice letter, I
was using google for once, twice, thrice
and quince, and found this page, great ;) (Marv, Zwolle,
NETHERLANDS)
One of the most
amusing and erudite newsletters that makes my day.
Keep going. (David Vasnaik, Bangalore, INDIA)
Read
more testimonials ...
Great newsletter -
originally found this site after searching for
clarification on a contentious
point amongst work colleagues. Just had to look at old
issues and now look forward to Fridays (Juliet Wallace,
Manchester, ENGLAND)
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The Internet Is
Not Magic
by Bob Osgoodby
Any advertising program should be
geared toward one goal and that is to
make sales. Your ads in Online Newsletters or Web Classifieds also have
one purpose, and that is to get them to request more information. Here is
where your Web Pages shine. They are your silent salespeople who are
available 24 hours a day, 7 days a week.
Make Your
Own "Anchor Store"
Have you ever noticed that in every shopping mall, there is what is
referred to as an anchor store? This is normally a large store that
attracts a lot of customers, and the other stores in the mall benefit
from the "spill over" customers that go there.
As far as your online marketing is concerned, your Web Page should be the
anchor for your sales efforts. This is the place where you want your
potential customers to go for information about your Company. This is
where you can make or break your sale.
Design
Mistakes for Web Pages
Many people make serious mistakes when designing their Web Page. Let's
face it - if someone comes to your Web Page, they are looking for
information. While beautiful pictures are nice to look at, they seldom
have a reason to exist on your Web Page. Why? Because they take too long
to load, a visitor will quickly become frustrated, and then "click
away"
to something else - a lost opportunity.
Design Tips
for a Successful Web Page
If you want a presence on the Web, your design goals should be simple.
You should have a page that loads quickly and doesn't require the visitor
to page down to get your primary message.
Face it - you have seconds to capture their attention. The page should
be attractive, and stimulate the person to page down, or link to other
pages. This is where you can then expand on what you are trying to
present. Once you get them to page down, or click on a link to another of
your pages, the odds are that they will read it.
Your
Advertising Program
Any advertising program should be geared toward one goal and that is to
make sales. Your ads in Online Newsletters or Web Classifieds also have
one purpose, and that is to get them to request more information. Here is
where your Web Pages shine. They are your silent salespeople who are
available 24 hours a day, 7 days a week.
So, if you want to design your own web pages or contract with someone to
do it, what should be your first steps? First - browse the web looking
for web sites that you like. If the page loads quickly and is attractive,
it is a candidate for your design consideration - bookmark it. After you
find several examples, and if you are HTML proficient, download your
favorite and look at it with your web page design software. Can you use
the same techniques that they used?
Do not use any of their graphics or text that are included in the web
page. These are normally copyrighted and could cause you a "heap" of
trouble. If you are not HTML proficient and want to contract with a third
party, inform them of the web site you like. This can save them a lot of
false starts in their design efforts for you.
Second - provide content that might encourage visitors to come back to
your site. This content should change on a periodic basis, and does not
have to be limited to your Web Site. A News Ticker for example can be
something you can use, as well as a link to the Weather Channel.
Finally, you have to market your web site. Your URL and E-mail address
should not only be publicized online, but offline as well. Put them on
your letter head, your business card, your offline advertising - anyplace
where people can see them. We send out postcards with specials all the
time - you can bet they are there. The Internet is not magic - but if you
include these basic steps, it just might be for you.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of
the Day" get a Free Ad for their Business at his Web Site? Great Business
and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to
place an ad are in the Newsletter. Subscribe at: http://adv-marketing.
com/business/subscribe2.htm
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