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I LOVED your golfing
story. Read every word. You're a wonderful writer.
(Peter Bowerman, the Well-Fed Writer)
Big Things rule! ... and the video
of the Airbus is great. (Jim McDonald,
Birmingham, UK)
Having enjoyed reading your
biographical, They
can't take that away from me... I
would love to post your article (for my) course for
seniors entitled Autobiography and Journaling ... and
let them read your article as a good example of what
I call the reader's writer, clearly expressed and easy
to read. (Howell)
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always appealed to me ... so I enjoyed Lavinia's
experiences en
France! (Di Sullivan, Perth, Australia)
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expat here since 1990. I have been a subscriber to Writing
Tip for a few years now and look forward to the Friday
editions. I archive by creating topics of the tips
relevant to me and often refer. (Mary, Lagos, Nigeria)
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WRITERS!
Write
Your Own Best Seller!
This
year, don't just read a best-seller ... Write
your own using the software program that works
in the same way J K Rowling writes her Harry
Potter novels!
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Who said Aussies would
bet on two flies crawling up a wall? Now I know
better! (Bill Denham, Chicago, USA)
I enjoy reading your page
every week, Jennifer, it's never boring and there's always
something to bring a smile to my face! (Kenny Dima,
Tenerife, Spain)
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help clarify
the English Language for and with us. (Paul, Portland,
USA)
Your story about the evil
glasses made my day :) (Edith, Derbyshire, UK)
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letter and use it in my advanced writing class here in
China. (Bugs, Shenzhen, CHINA)
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your Latin
quote of the week. (Paul, Mexico City, Mexico)
Aah! Those evil
marionettes are everywhere! Thanks for another great
laugh! (Jim Fraser, Vancouver, Canada)
Your remarks regarding the alien
contact had me in stitches, figuratively speaking, of
course. (Dave Wagner, Sacramento, US)
The best part of the
missive is the introduction to Australian
humour and expressions. (Chaska, Prince Edward
County, CANADA)
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was using google for once, twice, thrice
and quince, and found this page, great ;) (Marv, Zwolle,
NETHERLANDS)
One of the most
amusing and erudite newsletters that makes my day.
Keep going. (David Vasnaik, Bangalore, INDIA)
Read
more testimonials ...
Great newsletter -
originally found this site after searching for
clarification on a contentious
point amongst work colleagues. Just had to look at old
issues and now look forward to Fridays (Juliet Wallace,
Manchester, ENGLAND)
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"Why Your Information
Product Isn't Selling"
by Jeff Smith
Any one of us who has completed at
least one ebook, report, audio, video, seminar, workshop or other information
product likely knows the feeling of bundling all of our hopes and dreams into
one product, releasing it and then having to deal with it not being the
$10,000/month product we though it would be.
Then, as aspiring entrepreneurs who need badly to control our own income level
and creativity, we hit the moment of truth when you question your own ability,
your future and your sanity.
Believe me, we've all been there.
In fact, if you really dig deeply, the real TOP GUNS in almost any business are
the ones that have failed the most; they have survived, in large part, based on
their ability to keep plugging away to find the secret sauce for getting it
right.
To be able to join the elite group of information entrepreneurs, you need to
smash through these roadblocks.
To help, here are 3 tips for managing the growth of your own information product
empire:
1. Get Real!
It's great to dream big, and I'm a huge
believer in setting your goals high. You will never know your abilities until
you dream big. That said, your entire future income should not be based on one
single product. What you really want is a great lead-in product that will sell
at least $500-$1,000/month and pave the way for additional products using the
system we describe in the Ultimate
Information Entrepreneur's Success Package.
2. Know Your Market's Critical Questions. If your ebook or course is not
selling like hotcakes, ask yourself, what is the overwhelming question you answer
that your market absolutely MUST have the answer to. Not sure or don't have
one? Then you need to re-focus your product, often this can be done with a few
days work. Do some digging in your market, find out what the URGENT questions
are and include them as major chapters or tutorials within your product.
3. Multiple Exposures. Some of the top of the line Internet marketers may
get 5-6% conversion (which to someone starting out would make them salivate),
but what they won't tell you is that they only achieve this number through
multiple exposures. Most of my customers purchase after a minimum of 3 exposures
and some it takes more than 10. Bottom line is, most won't purchase on the first
visit to your page, so you need to capture their information and re-market them.
Try this formula I use for writing
mini-courses that turn visitors into customers.
So you see, you're really not alone when it comes to thinking your product is a
flop.
With these tips, you now have 3 powerful techniques to improve your infoproduct
marketing results while all of the others give up and never realize their
dreams.
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