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I LOVED your golfing
story. Read every word. You're a wonderful writer.
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of the Airbus is great. (Jim McDonald,
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Having enjoyed reading your
biographical, They
can't take that away from me... I
would love to post your article (for my) course for
seniors entitled Autobiography and Journaling ... and
let them read your article as a good example of what
I call the reader's writer, clearly expressed and easy
to read. (Howell)
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bet on two flies crawling up a wall? Now I know
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every week, Jennifer, it's never boring and there's always
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USA)
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glasses made my day :) (Edith, Derbyshire, UK)
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marionettes are everywhere! Thanks for another great
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NETHERLANDS)
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Read
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First Impressions
by Bob Osgoodby
First impressions are extremely
important if you hope to do business on
the Web. After you refine your ads, and if you make your pitch to a
targeted group, you will start to get visitors to your web site. Here is
where many would be entrepreneurs drop the ball.
Putting up a web site is not a difficult task, but designing a good one
is, and if you don't pay attention, it might be working against you.
Think about it, the web site is not only the first impression of you and
your business, it is crucial to your success or failure.
People don't waste a whole lot of time when visiting a site. If it isn't
professional looking, they may just "click away". While looks are
important, you must spend time on developing good copy.
Good Copy
Copy written by affiliate programs has been seen over and over, and while
it may have been effective at one time, it is so overused that people
immediately recognize it for what it is.
In addition to good copy which of course, has no spelling, grammar or
punctuation errors, it has to clearly state what you are offering. Many
web sites offer a real challenge to try to figure out what they are
trying to sell. The offer should be the first thing they see. The
information must also flow logically, and not leave a lot of questions
unanswered.
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Are you aware that every time
you speak or write, people use your language to instantly judge how
educated, competent and successful you are? It's not surprising,
therefore, that study after study has shown that a powerful
vocabulary is directly linked to success, status and
income.
How would you like to boost
your vocabulary by 1000 words or more in as little as 10 minutes per day?
You would? Then click now for the only vocabulary-building technology that
gives you 7 easy strategies to increase
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Essential
Information
Equally important is obvious contact information. A physical address, and
an email address go a long way to assuaging any fears someone may have.
In addition to complete information on your offer, it must have a call to
action, which entices the visitor to purchase from you. It must also have
an order form, or instructions that are easy to follow. It is also a
real plus to let the prospect know a little bit about you. Your picture
on the site can help instill confidence.
If you have someone design the site for you, remember that their
expertise is in web site design, and most likely they will know little,
if anything, about your business. They can construct the site and make it
look good, but the copy and information flow is your responsibility. You
should always take a break from the copy writing, and if at all possible,
have someone else proof your work for grammar. Also you have to be
careful of words that pass spell check, but are actually incorrect usage.
Don't confuse words like "there" and "their".
The
Importance of Testing
Once you have the basic framework finished, it is now time to test it.
Try to corral as many people as possible to review it. Is it clear and an
effective presentation? You should probably avoid friends unless you are
sure they will give you an honest evaluation.
The first impression your web site makes is crucial to success. If people
have to "jump through hoops" to find out about your offer, or if it
doesn't portray a professional image, the odds are they won't buy.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of
the Day" get a Free Ad for their Business at his Web Site? Great Business
and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to
place an ad are in the Newsletter. Subscribe at: http://adv-marketing.
com/business/subscribe2.htm
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