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How to Start a
Gift Basket Business
by Jennifer James
You've seen them in department
stores, boutiques and gift shops. or possibly sent and received them yourself.
They are beautiful and brimming with unique gifts and tasty treats. They are a
more personalized gift than balloons, and more practical than sending flowers.
Of course we're talking about
gift baskets, a hot trend in gift-giving these
days. And behind the scenes, another major trend is emerging - people who choose
to start a gift basket business are launching one of the fastest-growing types
of businesses today.
Gift basket businesses are starting up all over the country, and with good
reason. Not only is the work fun and creative, but you can also start a gift
basket business easily from home, by setting up a small space where you design
and build your gift baskets.
You also have unlimited potential to grow when you start a gift basket business.
"I launched my [gift basket] business selling $20,000 in baskets that first
holiday season. The business doubled year after year, and has continued to grow
substantially," says gift basket business owner Cherie Reagor, twice named
Designer of the Year by the gift basket industry.
The process for starting a gift basket business is not complicated, but you do
have some important steps to follow. Here's some advice from the FabJob
Guide to Become a Gift Basket Business Owner to help you take your idea to
start a gift basket business from concept to reality ...
1. Plan and Prepare
To start a gift basket business, you first need to learn about the gift basket
industry. Study other gift basket businesses, and see what they have to offer.
How many types of gift baskets do they have for sale? What items are included in
them? When you know what other gift basket businesses are offering, then you can
plan how your business will be similar, and what you will do differently to be
To build your gift basket making skills, you can take some classes at a local
craft store, buy some good how-to books, and practice making as many baskets as
you can for friends and family.
2. Buy Supplies and Equipment
You don't need a large amount of supplies and equipment to start a gift basket
business, but you will need some basics. A few pairs of sharp scissors will be
essential, and you may also need a glue gun and wire cutters. You'll also need
to purchase some cello or shrink wrap, baskets or other containers, ribbon,
bows, and some decorative shred, and you'll be ready to start filling your gift
baskets with goodies. Don't forget to buy shipping supplies (i.e. boxes and
tape) if you will be sending your gift baskets by courier.
3. Set up Your Work Space
Decide where you will create your gift baskets, and ensure that you have
adequate lighting, as well as storage for the supplies and inventory required to
start a gift basket business. You'll also want to invest in a workbench or table
when you can spread out supplies and make gift baskets at a comfortable height.
If you will include food items in your gift baskets, they should be stored in
airtight containers with the expiration dates marked. Depending on where you
live, local laws may also regulate how food items for your gift baskets must be
handled and stored.
4. Buy Gift Basket Items
You'll want to purchase a nice variety of gift items to start a gift basket
business. Keep your purchases versatile if you can, meaning that they can be
used in more than one style of gift basket. When you first start a gift basket
business, stay away from buying too many gift items that won't sell after a
certain season (e.g., candy Santas), or whose shelf life may expire before you
can use them up. You can order wholesale gift items at a deep discount.
Gift basket business insiders know that there are reputable businesses that will
make and ship gift baskets on your behalf. All you have to do is land the
orders! If your time or start-up money is limited, this can help you start a
gift basket business easily and economically.
5. Market Your Gift Basket Business
When you are ready to start selling gift baskets, you'll want to let the public
know. You can advertise your gift basket business, although ads may be too
expensive when you first start a gift basket business. Instead, consider press
releases and other low-cost marketing strategies such as referrals. Online
directories and a website for your gift basket business will also help generate
and increase sales. In fact, many gift basket businesses allow their clients to
browse and buy gift baskets directly online.
6. Take the
Why not start now? Keep alert
for special buys and get
your copy of the Guide now so you can be ready for the next gift-giving
This article is based on the FabJob
Guide to Become a Gift Basket Business Owner by Jennifer James. The complete
guide offers detailed step-by-step information about how you can start a gift
basket business and sell gift baskets. It is available online now.
more great jobs.