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I LOVED your golfing
story. Read every word. You're a wonderful writer.
(Peter Bowerman, the Well-Fed Writer)
Big Things rule! ... and the video
of the Airbus is great. (Jim McDonald,
Birmingham, UK)
Having enjoyed reading your
biographical, They
can't take that away from me... I
would love to post your article (for my) course for
seniors entitled Autobiography and Journaling ... and
let them read your article as a good example of what
I call the reader's writer, clearly expressed and easy
to read. (Howell)
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The French language has
always appealed to me ... so I enjoyed Lavinia's
experiences en
France! (Di Sullivan, Perth, Australia)
I am an American and an
expat here since 1990. I have been a subscriber to Writing
Tip for a few years now and look forward to the Friday
editions. I archive by creating topics of the tips
relevant to me and often refer. (Mary, Lagos, Nigeria)
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WRITERS!
Write
Your Own Best Seller!
This
year, don't just read a best-seller ... Write
your own using the software program that works
in the same way J K Rowling writes her Harry
Potter novels!
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Who said Aussies would
bet on two flies crawling up a wall? Now I know
better! (Bill Denham, Chicago, USA)
I enjoy reading your page
every week, Jennifer, it's never boring and there's always
something to bring a smile to my face! (Kenny Dima,
Tenerife, Spain)
Thanks for pitching in to
help clarify
the English Language for and with us. (Paul, Portland,
USA)
Your story about the evil
glasses made my day :) (Edith, Derbyshire, UK)
I enjoy your
letter and use it in my advanced writing class here in
China. (Bugs, Shenzhen, CHINA)
I always look forward to
your Latin
quote of the week. (Paul, Mexico City, Mexico)
Aah! Those evil
marionettes are everywhere! Thanks for another great
laugh! (Jim Fraser, Vancouver, Canada)
Your remarks regarding the alien
contact had me in stitches, figuratively speaking, of
course. (Dave Wagner, Sacramento, US)
The best part of the
missive is the introduction to Australian
humour and expressions. (Chaska, Prince Edward
County, CANADA)
Like your
site...very inspirational when you get writer's
block like me! (Peter, Seoul, South Korea)
Nice letter, I
was using google for once, twice, thrice
and quince, and found this page, great ;) (Marv, Zwolle,
NETHERLANDS)
One of the most
amusing and erudite newsletters that makes my day.
Keep going. (David Vasnaik, Bangalore, INDIA)
Read
more testimonials ...
Great newsletter -
originally found this site after searching for
clarification on a contentious
point amongst work colleagues. Just had to look at old
issues and now look forward to Fridays (Juliet Wallace,
Manchester, ENGLAND)
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Writing Your Web Pages
by Jennifer Stewart
Never before
have small businesses had such opportunities to succeed!
Never!
Potential customers don't
know whether your site is backed by a multi-national
company or your spare room home office. We can present
as professional a business front as all the Movers and
Shakers - all it takes is care.
You can purchase
excellent programs which allow you to design your site
to match anything the big companies pay thousands of
dollars to create.
You can add any number of
interactive tools to your site; you can give away
valuable prizes of your own product; you can build an
opt-in email list and so on.
But all this creativity
is wasted, if the foundations of your site are faulty.
What are the foundations?
Words.
You build your site with
words - everything else is painting and decorating!
"Oh yes." I
hear you say, "I already know how to use words. I
speak every day, don't I?"
True - but speaking and
writing are very different processes. When we speak we
use voice tone, pitch and pace; gesture; facial
expression and body language to communicate with those
we meet face-to-face. If our audience doesn't understand
something we've said, we can tell by the puzzled
expression and so we can reword the idea, add a few
different gestures, do a bit of a mime, use a funny
voice to indicate the different emotions and so on.
When writing, we don't
have the luxury of the instant feed-back or the instant
replay!
What you send out in
written form (or on the internet) becomes a record of
your thoughts and ideas. The way your audience reacts is
shaped in part by their feelings,
thoughts and mood at the time they read your words.
Scary, isn't it?
You have to be so-o-o
careful that the message you want to send, is the
message your audience receives. This means that you have
to be very competent in your use of the language - it's
so easy to get crossed wires!
I've mentioned this
example elsewhere, but it bears repeating:
Consider the baker who
advertised, TRY OUR HOT PIES. YOU'LL NEVER GET BETTER!
Think about it until you
see what's
wrong.
Order
your tutorials now!
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