Attention Business People!
"THE SECRET OF A SUCCESSFUL
Did you know that thousands of businesses closed down their websites last year and
thousands of business people lost their income?
Why did this happen?
One reason is that they failed to win their customers' confidence.
Doing business on the web is tricky - you can't look the shopkeeper in
the eye and make a judgement about his or her trustworthiness. You have to
rely on the impressions you get from the website.
A website that is error free - in terms of spelling, punctuation and
grammar - tells your customers that you're a person who pays attention to
details, someone who cares about presenting a professional image and is
someone they could trust with their business. Also, misrepresenting your
business can become a source of liability, putting you in a position to
small business insurance.
Protect your investment
You'll be spending hundreds
(or even thousands) of dollars on designing your website or you'll be
spending hundreds of hours of your own time creating it. You must present
a professional image. Don't throw that money (or effort) away by having
something like this on your site:
"This is you're last chance to get a widget
at this low price!"
"With the fast pace of today's electronic communications, one
might think that the value of fundamental writing skills has diminished in
the workplace," said Joseph M. Tucci, president and CEO of EMC
Corporation and chairman of the Business Roundtable's Education and the
Workforce Task Force. "Actually, the need to write clearly and
quickly has never been more important than in today's highly competitive,
technology-driven global economy."
Give yourself an edge over your
How many other businesses
are competing for your customers - on and off line? You need to make sure
that when people click onto your site, they become customers. You need to
make sure that when people read your flyers, your advertisements or your
press releases, they become your customers.
The way to do this is to
ensure that what they see is a reflection of the way you do business. Your
product or service is top class, your follow up service is top class,
don't spoil the package with poor writing. Don't send your customers to
your competitors because you've forgotten all the grammar you learnt at
The future's so bright ...
The Internet has levelled the business playing field for all time. This
is perhaps the greatest opportunity small business has ever had to tap
into not just the local market, not just the national market, but
Potential customers don't know whether your site is coming from a
skyscraper, has a staff of hundreds and is backed by a multi-national
company, or if it's coming from your spare room home office with you as the
only operator. You can present as professional a business front as all the
Movers and Shakers - all it takes is care.
There are a number of excellent programs that allow you to design your site
to match anything the big companies pay thousands of dollars to create.
You can add any number of interactive tools to your site, you can give
away valuable prizes of your own product, you can build an opt-in email
list and so on.
But all this creativity is wasted, if the foundations of your site are
faulty. What are the foundations?
You build your site with words - everything else is painting and
"Oh yes," I hear you say, "I already know how to use
words. I speak every day, don't I?"
True, but speaking and writing are very different processes. When we
speak we use voice tone, pitch and pace; gesture; facial expression and
body language to communicate with those we meet face-to-face. If our
audience doesn't understand something we've said, we can tell by the
puzzled expression and so we can reword the idea, add a few different
gestures, do a bit of a mime, use a funny voice to indicate the different
emotions and so on.
When writing, we don't have the luxury of the instant feed-back or the
What you send out in written form (or on the Internet) becomes a record
of your thoughts and ideas. The way your audience reacts is shaped in part
by their feelings, thoughts and mood at the time they
read your words.
Scary, isn't it?
You have to be so-o-o careful that the message you want to send, is the
message your audience receives. This means that you have to be very
competent in your use of the language - it's so easy to get crossed wires!
Consider the baker who advertised, TRY OUR HOT PIES. YOU'LL NEVER GET
How much business do you think that little gem generated?
The Importance of
It’s a fact that writing has become more important over the past
decade than it has been for many years. In the 60s, telephones started to
dominate our personal and business communication. Instead of sitting down
to pen a letter or even send a telegram, it was much easier to pick up the
phone and call someone. And call people we did – to the tune of billions
of dollars in phone calls every year!
But writing has made a comeback recently – and the main reason
writing skills are becoming so important today is the Internet. We're
caught up in a powerful, technological revolution that has changed forever
the way we communicate. With more and more of our activities being
conducted via computers, it's more important than ever that we're able to
use language correctly.
Just think about the number of times you
have to write something in a typical week …
How often do you send out emails?
How often do you have to write letters to customers or to suppliers?
How often do you need to send written confirmation of orders, contracts
What happens if you can't express yourself clearly?
Are you losing business and missing opportunities because of your
If you’re in business, an email sent off with spelling mistakes,
grammatical errors and fuzzy thinking reflects poorly not just on the
writer, but also on the business.
In your personal life, you’ll no doubt be sending emails to friends
and family every week, if not every day.
What happens if you’re not sure about how to use words, if you don’t
know the difference between words that sound similar but have totally
A quick test
If you have a moment to spare, have a quick look at these pairs of
words and see if you know how to use each …
1. Lavinia blushed when she recalled the (gaff/gaffe) she’d made in
curtseying to the waiter when she mistook him for the prince.
2. The (gorilla/guerilla) forces halted the enemy's advances.
3. (Vocation/vacation) time had arrived at last.
4. She was afraid she was going to (loose/lose) her purse.
5. Buy your (stationary/stationery) supplies before the price goes up.
There are many words like these that are commonly confused (you’ll
find the answers at the end of this letter).
Now try these. Do you know what’s wrong with these sentences?
1. There's lots of animals at the zoo.
2. He's been laying on the beach all day.
3. She managed to buy the three last tickets for the concert.
4. You’ll get bargains everyday at this store!
at the end of this letter.
So, how did you go?
If you missed any of the exercises above, you’re at risk of
presenting a poor impression, and you need to brush up your writing
Why should you believe me?
The information and techniques in these writing tutorials are the
result of more than twenty years I spent in the classroom teaching High
School English and History.
Throughout my career, I taught senior students and successfully prepared
them for university entrance. As head of the History department, I was
responsible for devising and implementing teaching programs and
supervising staff and students in my department, so I know what works and
After leaving the education system, I established my website to market the
tutorial series. As so often happens, my site's original purpose changed
and expanded and before too long I had started to write for business
people who approached me to help with their sales material, sites and
corporate communications. I now have clients from around the globe, so I
understand what people need to do to improve their writing.
For the past six years, I've written and produced a weekly online
newsletter that has over 10,000 subscribers from every continent (except
Antarctica!) The newsletter receives a constant flow of testimonials from
appreciative subscribers and I was recently awarded second place in the
2003 Preditors and Editors Readers' Poll for zine-editor.
Writing is not just
We all have to communicate with the written word
sometimes and, like it or not, others judge us by what they see on
the page or the screen. Feel insecure when you're at the keyboard?
Maybe today's Web site has the answer. Today's report: Write101.com.
This site is operated by former teacher Jennifer Stewart, and offers
help for anyone wanting to improve writing and editing skills.
Jennifer helps you look at grammar, punctuation and structure so you
can evaluate your own prose, then improve on what you find there. (Charles
Bowen with the Internet News.)
Once you have control of language, you have
control of your life
When you've mastered the skill of writing well, you'll have renewed
confidence in yourself. We all know how the ability to succeed in one area
spills over into other aspects of our lives - the good sportsperson is
also the good sale rep, the good musician is also the good leader and so
You'll be amazed at the opportunities that are available to you when
you know how to write well.
up on missed skills
I'm just so excited
that I've finally found a way to improve my writing and to catch up
on all those things I missed at school! (Lynn Moloney, Qld)
Consider the possibilities
- You can start your own business,
secure in the knowledge that you can deal confidently with government
agencies, suppliers and customers, advertisers, importers and exporters
and whoever else you may need to communicate with in the course of your
- You can write the content for your
website and save thousands of dollars on paying a professional
- You can write columns, features,
articles for your local paper or specialist magazine and gain extra
credibility in your field.
- You can write a book about your
experiences and area of expertise - just imagine how that could benefit
Writing has always been a vital skill in business
Back in 1988, a US report found that 79% of surveyed
executives cited writing as one of the most neglected skills in the
business world, yet one of the most important to productivity.
A survey of 402 companies reported by the Associated Press
noted that executives identified writing as the most valued skill but said
80% of their employees at all levels need to improve. The number of
workers needing improvement in writing skills was up 20 percent from
results of the same survey in 1991.
Results of a 1993 study by Olsten Corp., a placement
agency, were almost identical: 80% of 443 employers surveyed said their
workers needed training in writing skills.
Current surveys give similar results - the message is, if
you want to succeed, you have to be able to write well.
Employers want workers who can communicate effectively with other
workers, customers, suppliers and contractors. These days, 90% of business
transactions involve written communication.
needs good writing
I work in a law firm
in Philadelphia, Pennsylvania in the marketing department and
prepare internal newsletters for our attorneys. I have been,
over the past few months, trying to encourage them to write articles
for journals. Some of the lawyers are, shall we say, not too
gifted in the non-legal writing arena. This is just what we need. (Kate,
Philadelphia, PA )
The message is if you want to succeed, you have to be able to write
"The most important skills for young people entering the workforce
· Effective oral
· Effective written
· Logical and critical
(Corporate Council on Education - part of the Conference Board of
"According to a NACE (National Association of Colleges and
Employers) study of employers, individuals who possess good
communication skills who can clearly and effectively communicate,
verbally, non-verbally and in writing are valued candidates for
employment." (Arizona State University)
Good communication skills are important in every career!
to write well
study concept reveals the wave of the future: studying via the
Internet with a definite, provable outcome. Visitors quickly grasp
her dedication to excellence in writing, and the tools to make it
possible for children, teens, and adults ... business people who
want to express themselves clearly ... Web site owners who need to
learn (or re-learn) the basics of good communication." (Judy
Vorfeld, Peoria, AZ)
How to get started
You're ready to do something about improving your writing, but there
aren't enough hours in the day as it is to do everything you have to do!
· You don't have time to enrol in
· You don't have time to complete
long assignments and send them off to correspondence schools
· You don't have time to wait for
each lesson to arrive by post
What you want - what you need - is a course that covers all the basics
of language, so you can start to write well ... now.
With this course, you're in control of your learning; it's up to you
how often you work and when you work. Some people achieve their best
results working in the early morning; others are night people and need
time to unwind from the day's stress so they can enjoy working on their
course without interruption.
You don't have to rush to be at your class by a certain time; you don't
have to worry about baby-sitters letting you down and missing your lesson;
you don't need to go out when you feel a cold coming on.
You choose the time, the place and the pace.
Sadly, enrolling in night courses is not an option for many people -
there are too many risks involved in being out alone at night.
Cars can break down, taxis can disappear when you need them and you can
miss buses and trains.
If you can't go out to study, what's the answer?
Learn at home!
Work at your own pace
I've wanted to do something about my writing ever since I got
my first job and had to write up letters from my boss's rough notes
and dictation, but I've never had the time to do anything about it.
My children are all at school now and I want to get back into the
work force so this course is exactly what I need. It's easy to
follow, fun to do and I can work on it any time I want.
(Jan McGuinness, Cranbourne)
What could be easier than studying in the comfort and safety of your
These tutorials are easy to follow and show you, step by step, how to
use language correctly.
· detailed explanations of each
· fully explained examples to
illustrate the key points
· exercises to test your
· and answers
You can start right now - just click to order your tutorials and have
them delivered by email. No need to wait for snail mail - you can have the
writing skills you need to get what you want from life. Click here.
Does your writing let you down?
I can speak English very well, but my writing always lets me down ...
In my business, I often feel inferior when I have to write something. I've
tried enrolling in night classes, but the pace is so slow ... I need
results fast and this course allows me to progress rapidly.
What makes these tutorials different?
· You won't find any vague theories
· You won't find any long-winded
discourses on language
· You won't need an honours degree
in English Lit. to follow the course!
· Neither will you have a set of
stock pages to cover a set of stock situations
You WILL find that the whole course is set out to lead you carefully
through each aspect of writing, so you have the skills to write well,
whatever the occasion.
The tutorials are based on methods developed in the classroom during a
twenty-year teaching career. They've been used successfully with students
of all ages, of all abilities and from all backgrounds. They work!
Regardless of your present situation and needs, you'll soon be able to
present a professional image with your writing.
What's in the Writing Course?
The Core Series begins with the basic
building blocks of language - the parts of speech - then shows you how to put
these together into sentences and paragraphs; how to choose the right word for
the right occasion and how to avoid some of the most common errors of
expression. You'll be made aware of just how common these errors are (I
guarantee that a trip to the supermarket express lane will never be the same for
If you're unsure about how to use punctuation,
then relax; you'll find easy to follow tips that will help you escape the 'when
in doubt leave it out' method.
Once you're confident about the basics, you can
move on to the Fourth Tutorial, which shows you how to put it all together, so
that you can write well - whatever the occasion. You'll be shown how to plan and
organise your ideas and how to overcome the most difficult part of any writing -
getting started. (How often have you felt that you were just going around in
circles and getting nowhere?)
You'll discover how to use persuasive writing to
get your ideas and opinions heard, how to research and document, and how to
tackle some of those longer writing projects you're often asked to undertake.
So often today, you'll hear people you know
bemoan the fact that they're bored with their life or disillusioned. They
complain and look for someone to blame for their predicament. These are the
people who have allowed themselves to become convinced that there's nothing they
can do to change their circumstances.
But there is one simple step anyone can take to
regain control - and that's to ensure that first impressions are good
impressions. Good writing tells people that you're a person who thinks clearly,
is organised and articulate - the sort of person who has something important to
contribute to life!
Only you can make improvements to your life, so
act now. Click here and
you'll be on your way.
As well as the Core Course, there are two
additional specialist tutorials and I highly recommend you consider the Business
The Business Writing Tutorial is designed
to assist those who need to write for business and covers writing different
types of business letters, formal reports and simple business proposals.
As with so many things in life, it's often the
little things that let you down, like knowing what's wrong with these terms: alot,
return back, neither rain or shine ... when to use "who" and when
to use "whom," when to put the apostrophe in "it's"
and when to use "its."
In business on the Internet, your reputation can
rise or fall on the way you write - would you trust your hard-earned money to
someone who doesn't know (or doesn't care) how to write well?
Obviously not, and neither would your customers.
Every word you write is a reflection of your
professionalism. You need to present the right image, so take the necessary
steps to improve your writing now.
· How to express your ideas clearly and
· How to avoid alienating your staff with
memos and faxes
· How to set out your business letters
· How to respond to those letters of complaint
every business can sometimes receive
Many businesses call upon their staff to submit
reports - there's a simple way to set these out and it's all here for you in
Do you need to write a business proposal, but
haven't got a clue as to how to go about it? Relax - it's easy when you know
PLUS - you'll receive
these four special bonuses:
Bonus 1: A website check-list to help you
design a site that will keep visitors coming back
Bonus 2: The three most common writing
mistakes and how to avoid them in your writing
Bonus 3: The four recognised steps in the
communication process, what can go wrong at each of them and a communications
model to use so you can make any necessary changes before you invest your time
Bonus 4: How to adopt the right tone in
your writing so you can suit your message to your audience
As well as these specific business topics, the
writing course covers all the basics you'll need to write well - whatever the
occasion. Click here to
The Student Writing Tutorial is for
secondary and tertiary students and covers the essential skills of note-taking
and research, writing about literature, formal essay-writing and documentation.
Wouldn't you like to be rewarded with the marks
You will be - once you've improved your writing.
What's more, this is something that will help you for the rest of your life.
Writing improves the more you write!
Have you ever wanted to learn the secrets for
writing essays and term papers that get the results you deserve? Now you can:
· Discover what tutors are looking for in your
· Find out how to interpret exam questions
· Follow this simple plan for essay writing
and apply it to any subject
· Learn how to research your topics
· Document your essays and papers so you'll
avoid being accused of plagiarism
· Write essays on Shakespeare, poetry, drama
PLUS - you'll receive these
Bonus 1: 50 Study Tips to help every
Bonus 2: A detailed Study Guide with tips
on motivation, organisation, the work area that is most conducive to effective
study and why you'll never be able to complain about having a "poor
Study these writing tutorials at home and improve
your grades at school and college! Don't waste any more time! Click here.
You know how everyone says you
should offer special bonuses to help people make up their minds to buy? Well,
even though I know that the Write101 course is exactly what you need to help you
improve your writing, I also have three terrific bonuses - one of which is sure
to appeal to you - when you order the complete set of tutorials:
Most of us dream of writing a book,
a short story or an article and getting it published. This first bonus will help
you make that dream a reality. It's called The Easy Way to Write Stories that
Sell and here are some of the things you'll find in it:
The 7-Step Story Generator
The 5-Point Plot Structure
Style and Tone
The Easy Way to Write Stories that
Point of View
Building a Template
The ‘1-2-3-Bang’ and Other
Rights & Payment
Good Examples of Short Stories
This is just some of the ground
covered in your first bonus!
83 Ways to Make Money
Think for a moment about the
tens of thousands of newspapers, magazines, publishers; the thousands of radio
stations and television channels and the countless businesses, sporting
associations and other groups that need someone to write for them.
Why shouldn't that someone be
This ebook shows you 83 ways
you can make money from your writing and it's yours when you order
the Write101 writing course.
- a collection of autoresponder messages and letters for every possible
situation. This contains some of the most successful and persuasive
autoresponder messages ever written. It's jam-packed with messages that
have been proven to work by the top Internet professionals.
Which of these proven autoresponder
messages could you use to increase your sales?
Converting trial users to paying
Multi-part training courses that
force people to reach for their credit cards
Persuading hesitant prospects to
Special reports that ring up
And lots more…
By carefully studying these
winners - you'll be on your way to creating your own. All these proven messages
are yours to copy, model or mix-and-match in your Writing Course.
By carefully studying these winners - you'll be on your way to creating
your own. All these proven messages are yours to copy, model or
mix-and-match when you order the Write101
I'm confident these tutorials are just what you need to help you
improve your writing skills so you can improve your opportunities.
But if, for any reason, you're not satisfied, you can ask for a full
refund any time in the twelve months after you purchase.
If you have a student who's near and dear to your heart,
why not order the student tutorial when you get the writing course and
business tutorial for yourself? Remember, you only get one chance
to make a good first impression. Don't let your writing let you down.
Take that first step now to improve
your writing skills.
And remember, because you're buying this to improve your business, it's
a business expense you can claim on your tax! I’m confident that you’ll not only benefit from this course, you’ll
also enjoy it. Click now
to order yours!
Answers to quiz:
1. Lavinia blushed when she recalled the gaffe she’d made in
curtseying to the waiter when she mistook him for the prince. (A gaffe is
a social blunder; a gaff is a hook used to lift fish out of the water etc)
2. The guerilla forces halted the enemy's advances. (Guerilla refers to
an irregular armed force that fights a stronger force by sabotage and
harassment; a gorilla is a member of the ape family … the best known is
the fictional King Kong!)
3. Vacation time had arrived at last. (Vacation is a holiday; vocation
refers to a calling usually to religious service.)
4. She was afraid she was going to lose her purse. (Lose means to
misplace something; loose means not tight fitting or not bound or fastened
5. Buy your stationery supplies before the price goes up. (Stationery
refers to paper, envelopes and also now pens, pencils and other writing
and printing supplies; stationary means standing still.)
whence you came!
1. There's lots of animals at the zoo.
Animals is a plural noun - there are two or more animals under
discussion here, so the VERB in the sentence must (absolutely MUST) agree
with the subject.
is a contraction of two words - there and is.
is the singular form of the verb, are is the plural; so
the sentence should read:
There are lots of animals at the zoo.
Actually, it would be much better to choose another word for lots, since
this is a pretty boring word (a bit like nice). Many would
be a better choice.
There are many animals at the zoo.
That looks better.
2. He's been laying on the beach all day.
Well, for a start, he's going to get sunburned and run the risk of skin
cancer, but if he's so keen on getting a tan, who are we to interfere?
Secondly, he's one weird puppy ... laying is what chooks (hens)
do, they lay eggs; people can lie on the beach, but laying ... hmmm. So
this sentence should read:
He's been lying on the beach every day of his holiday.
3. She managed to buy the three last tickets for the concert.
Lucky girl - she's done the impossible because there can only ever be
ONE last anything; she may well have bought the last three tickets, but
not the three last tickets. So this sentence should read:
She managed to buy the last three tickets for the concert.
4. You’ll get bargains everyday at this store!
You may well get bargains every day you go to the store, and they may
be on everyday items, but you won’t get bargains everyday.
refers to each and all members of a group without exception; everyday
means ordinary or commonplace.
whence you came!