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Solving your writing problems since 1998! |
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5 Ways to Promote Your Book
Through Your Blog
by Patricia Fry A blog can be many things and
serve many purposes. When you have a book to promote, it makes sense to turn
your blog into a promotional tool. Whether your book is a historical novel, a
how-to gardening book, a memoir or a book of poetry, let your blog entries
spread the word and you will sell more books. Here are five ideas for using your
blog to promote your book:
1: Stay
focused on your topic. Make sure that you are providing the
information that your audience wants in a way that makes it palatable. Stay on
track when adding to your blog so that you are always addressing your target
audience. Sure you can write about something personal if you want, but try to
tie it into your primary topic. I write about writing and publishing in my blog
(www.matilijapress.com/publishingblog).
I might share something about a recent trip I took or a concept that caught my
attention, but I always connect it to the subject of writing and/or publishing. 2: Turn
your blog entries into articles. Either submit them as is to
appropriate sites and publications or tweak them to fit. Most of my blog entries
are suitable for publishing, as I’m mindful to create stand-alone articles.
Sometimes, however, a newsletter or magazine editor wants a longer piece or a
more condensed version. Not a problem—I just rewrite the blog to fit their
submission requirements. 3: Create
handouts. Use specific blog entries as handouts when you promote your
book through presentations, workshops or book festivals. This is particularly
useful if you have a nonfiction book. If yours is a local history book and your
blog follows suit, your audiences would enjoy receiving those blog entries
containing historical information that doesn’t appear in the book. 4: Compile
a booklet of blog entries.
You could actually produce a booklet every six months or once a year and offer
them for free to anyone who purchases your book. Maybe you’ve written a novel
featuring Americans who’ve chosen to live in the 5: Write
a book based on your best blog subjects. Review your blog entries. If
you’re like me, you may occasionally hit upon a topic that would make a good
book. So start writing. With thought and research, your blog on the feral cat
you rescued over the summer might become a book featuring how to successfully
raise a feral cat. Your blog entry on how you created curb appeal that sold your
home, could become an entire book for others who want to make an excellent
impression when selling their homes. You started blogging because
you heard that blogs sell books. Use these five tips and you’ll reach even
more people and sell even more books. Start
Living the “Writer’s Life” Now and Make More Than Most Doctors Earn $75-$150 an hour writing for this lucrative but little-known market. You can work from home and have total freedom. A great way to make a fabulous living and still have time to focus on your own writing! Click now to find out how you can make money for your writing! Patricia Fry is a full-time freelance writer and the author of 25 books. Read her latest book “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html. Visit her informative publishing blog often at http://www.matilijapress.com/publishingblog |
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