Are you in control of your online destiny? by Marc Goldman

Quick Tip

Greetings,

I know Ricky Martin's new CD tells us that Nobody Wants to be Lonely, but I'd hazard a guess that the next on the list would be Nobody Wants to be Only a Nobody. Don't we all want to be masters of our own destiny?

Of course we do. That's why so many people are leaving the security of working for a boss and setting up their own businesses (or at least planning their escape!)

Marc Goldman's article this week explores this question in some depth and offers suggestions on ways to achieve success while becoming master of your own destiny.  Read another article on how you can turn your interest into a business here: http://www.write101.com/busplan.htm

Regards,

Regards,

Jennifer 

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"Red Tape Holds up New Bridge"

Don't Make Mistakes Like These with Your Sales Material

One of the most difficult tasks for many business owners, is preparing sales material to send to customers, clients and prospects. It's so easy to make silly mistakes (as in the headline above). You know exactly what you mean - but others may not interpret your words the same way.

Use these letter templates to achieve a professional result every time. All you have to do is add your business details to the templates and then send them off to your target market. How easy is that?

Learn more here: http://www.write101.com/letters/sales.htm 

Here are a couple of error messages with a difference - supposedly from Sony, which is trying to replace the impersonal and unhelpful Microsoft error messages with Japanese haiku poetry  ... I'm sure you'll get a chuckle from these ... we've all been there!

Yesterday it worked
 Today it is not working
 Windows is like that.

 Windows NT crashed.
 I am the Blue Screen of Death.
 No one hears your screams.

With searching comes loss
and the presence of absence:
"My Novel" not found.

Thanks to Dan for finding these and passing them along :)

Are you in control of your online destiny?

by Marc Goldman

Are you content with sitting back and being someone else's
affiliate forever? If you are then read no further my friend,
this ones not for you. But if you are not satisfied with
promoting products and services owned by others as the sole means
of generating revenue from your online business then you are
going to love this article.

To really succeed online you must be in control of a product or
service, you must be the owner of a product or service that is in
high demand. If you are open to the idea of mastering your destiny,
I will show you how to turn an idea into a goldmine and
give you the blueprints for following through on this plan.

If you are scared to create your own products, don't be. You have
limitless potential to turn your ideas into bankable and credible
products that can give you the freedom that you desire (at least
I assume you desire freedom, if not then substitute income, free
time, ego massage, whatever you like).

When you consider creating a product, you must understand one
very important point:

Sell people what they want, not what they need!!!

Read that again if you have to.

People don't buy what they need, they buy what they want. How
many times have your needs gone unmet because you bought
something you wanted instead?

With that said, how do you know what products your audience
wants? Ask them! You need to implement some market research to
determine the kinds of products your audience is interested in.
Surveys and web polls are the easiest tools to use to gather the
data you need to understand the wants of your target market. Set
up a survey or poll on your site or in your newsletter, offer
your market different options and ideas, query them for their
opinions. When you have received anywhere from 50 to 100
responses you are ready to do some work and find out what the
majority of your respondents want to buy and then you create it!

That is important point number 2:

Don't create your product UNTIL you know your market wants it.

Once you know your product is wanted, you need to decide what
format to create it in. You can write an information product and
put it in ebook format. This is quite a popular option but don't
overlook some of the many ways your product can be created:

Many people have used audio to create fantastic information
products. This also adds to the perceived value of such products.

Perceived value is how much people think your product is worth
based on the contents of the product. Statistics show that if a
product contains audiotapes and videotapes it can sell for a much
higher price than a manual because people perceive that it
is more valuable. Whether this is true or not is really a moot
point, the fact remains that people will pay a higher price for
such products.

This is important point #3: People will pay a higher price if
they perceive one product is more valuable than another (ie an
information report may sell for $19.95 while a report, 2 videos
and 4 cdroms can sell for close to 300 dollars).

To create and deliver audio products on the internet, you could
utilize tools available to you online to create downloadable
audio files that your customers could access instantly.

There is a tool known as Real Audio which has not been used to
its full potential yet. You could  use this tool available from
www.real.com and offer your audio information immediately so that
when customers buy your product, they can instantly access it.
This is key, and the future of product development and delivery
on the web will be centered around digital fulfillment of information
products.

When your customers can "hear" the information that they seek in
minutes instead of days or weeks, this will cause a serious sales
explosion for you.

That is important point number 4: The faster you can deliver your
product into the hands of your customer the better your chances
of making the sale.

Another tool that has been used to avoid writing and assist in
creating greater perceived value is video. For many years, great
product developers have used video to demonstrate "How To"
information and to offer more visual and audio cues to their
customers. Translated to the web, you can also use Real Video
(the counterpart to Real Audio) or Vivo Player to transfer your
video content to the net.

The concept remains the same, you find a want, you create the
product and then you offer instantaneous access over the web.
Your target market will eat this up.

Try to be different from what your competition is selling. If
everyone is selling ebooks on how to market on the net, it is
going to be very difficult for you to compete. However, if you
can use some of the tools above (or others such as Macromedia
Flash) to demonstrate EXACTLY HOW TO do what everyone else is
just talking about, then you stand a greater chance of being
noticed and getting the sale!

Now that you have your own product to sell, you can start your
own affiliate program and market your product using the power of
other people. I am not saying to give up on affiliate programs by
any means, they can be an excellent revenue source for your
business, but the real money comes from controlling a product.
When you control the product, you control your destiny.

Article by Marc Goldman, Goldbar Enterprises
Discover the exclusive members only website that
will easily explode your traffic and increase your sales
by thousands of dollars!!
http://www.goldbar.net/yoap/d.cgi?index-27

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Create Your Own Information Product - Without Tears!
Here's everything you need to create your own information product. Find out how to discover exactly what people want, how to present the product, how to market it and even how to set up your own affiliate program, so you can have others selling for you. It makes sense to go to an expert for advice and information. Use this expert guide to plan and start your Internet business: http://www.write101.com/letters/profits.htm 

Parable for the 21st Century

Here's a little story with a moral or two ... (thanks to Lachlan for this one):

An unemployed man goes to try for a job with Microsoft as a cleaner. The manager there arranges for an aptitude test (Section: Floors, sweeping of ...).

After the test, the manager says: You will be appointed on the scale of $30 per day. Let me have your e-mail address, so that I can send you a form to complete and advise you where to report for work on your first day. 

Taken aback, the unemployed man protests that he is neither in possession of a computer nor of an e-mail address. 

To this the MS manager replies: Well, then, that really means that you virtually don't exist and can therefore hardly expect to be employed. 

Stunned, the man leaves. Not knowing where to turn and only having about $10 left, he decides to buy a 10kg box of tomatoes at the  supermarket. Within less than 2 hours, he sells the tomatoes singly at 100% profit. Repeating the process several times more that day, he ends up with almost $100 before going to sleep that night. And thus it dawns on the  man that he could quite easily make a living selling tomatoes. 

Getting up early and earlier every day and going to bed later and later, he multiplies his hoard of profits in quite a short time. Not too long thereafter, he acquires a cart to transport several dozen boxes of tomatoes, only to have to trade it in again shortly afterwards on a pick-up truck. By the end of the first year, he is the owner of a fleet of pick-up trucks and manages a staff of several hundred former unemployed people, all selling tomatoes. 

Considering the future of his wife and children, he decides to buy some life assurance. Calling an insurance adviser, he picks an insurance plan to fit his new circumstances. At the end of the telephone conversation, the adviser asks
him for his e-mail address in order that he might forward the documentation. 

When the man replies that he has no e-mail, the adviser is stunned:  What, you don't even have e-mail? How on earth have you managed to amass such wealth without the Internet, e-mail and e-commerce? Just imagine where you would have been by now, if you had been connected from the very start! 

After a moment's silence, the tomato millionaire replied: Sure! I would have been a cleaner at Microsoft! 

Morals of the story: 

1: The Internet, e-mail and e-commerce do not need to rule your life. 

2: Get e-mail, if you want to be a cleaner at Microsoft. 

3: If you don't have e-mail, but work hard, you can still become a  millionaire. 

4: Seeing that you got this story via e-mail, you're probably closer to becoming a cleaner than you are to becoming a millionaire. 

5: If you do have a computer and e-mail, you're already being taken to the cleaners by Microsoft.

Chuckle ...

Quick Tip

According to the Jupiter media conference held in New York recently, the number of Internet users increased to 79
million from 59 million over the past year while users spent 676 minutes a month online compared with 428 minutes last year.

But the hyper growth is over - while growth was at 100% per quarter in 1999, it's at just 21% now.

(Masha E. Geller, http://www.mediapost.com )

Interesting statistics.

It shows clearly that users are now more interested in getting something of value from the Web and it's up to us to provide them with quality content that meets their needs, products that provide value for money and services that deliver what they promise.

First impressions are important - your website must present a professional image if your visitors are going to stay long enough to explore what you have to offer. You can have your site professionally edited (for spelling, punctuation and grammar), while you get on with what you do best - taking care of business! Click now for details: http://www.write101.com/webit.htm

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