Having enjoyed reading your
biographical, They
can't take that away from me... I
would love to post your article (for my) course for
seniors entitled Autobiography and Journaling ... and
let them read your article as a good example of what
I call the reader's writer, clearly expressed and easy
to read. (Howell)
The French language has
always appealed to me ... so I enjoyed Lavinia's
experiences en
France! (Di Sullivan, Perth, Australia)
I am an American and an
expat here since 1990. I have been a subscriber to Writing
Tip for a few years now and look forward to the Friday
editions. I archive by creating topics of the tips
relevant to me and often refer. (Mary, Lagos, Nigeria)
WRITERS!
Write
Your Own Best Seller!
This
year, don't just read a best-seller ... Write
your own using the software program that works
in the same way J K Rowling writes her Harry
Potter novels!
Who said Aussies would
bet on two flies crawling up a wall? Now I know
better! (Bill Denham, Chicago, USA)
I enjoy reading your page
every week, Jennifer, it's never boring and there's always
something to bring a smile to my face! (Kenny Dima,
Tenerife, Spain)
Great newsletter -
originally found this site after searching for
clarification on a contentious
point amongst work colleagues. Just had to look at old
issues and now look forward to Fridays (Juliet Wallace,
Manchester, ENGLAND)
Advertising Tips
................................ 8 June 2001
This week
Who Needs a Newsletter?
Quick Tip
~ * ~
Greetings,
We tend to think that newsletters
are the exclusive province of businesses on the Internet, but mast people who
have a website, could also benefit from publishing a newsletter - read this
week's feature article for some ideas on just who needs a newsletter.
The quick tip explains how you can
nurture loyalty among your customers and your staff - learn and profit.
Remember, all past issues of this
newsletter are archived
on site - feel free to browse :) and if you'd like some help with your writing,
you might like to subscribe to my other, free weekly newsletter, the
Write Way.
Regards,
Jennifer
Need more time?
Stop writing Sales Letters the hard
way - Create your own winning sales letter in
less than 3 minutes -- or your money back Find
out how!
Who Needs a
Newsletter?
by Jennifer Stewart
If you already publish your own
newsletter, or if you're thinking of starting one, you obviously understand the
powerful communication tool this is.
The Internet makes it possible for
you to keep in touch with people from all over the world - quickly and
efficiently; and it's not just business people who benefit from publishing a
newsletter.
Your hobby, sport or special
interest group are all reasons to start your own newsletter. Consider the
possibilities:
If you're a collector, you can
start a newsletter for fellow collectors to swap, barter, buy and sell
pieces for their collections. Placing a few free ads in other newsletters
and submitting details of your newsletter to announcement groups will soon
let people know about it. Then old-fashioned referrals and word-of-mouth
will spread the details.
If your passion is water-polo,
wind-surfing, badminton or any one of the hundreds of other sports, a
newsletter lets you tell others about competitions, results, equipment, rule
changes etc etc.
Perhaps you have an interest in
the environment, growing a particular plant, building with mud-bricks ...
whatever it is, use your newsletter to keep in touch with others who share
your interest. Encourage your subscribers to submit tips and articles, to
ask and answer questions and to exchange ideas on the topic.
For anyone who has a special
medical need, a newsletter provides an excellent way to keep in touch with
fellow sufferers, to share news on new treatments and ways to handle the
situation.
Of course, if you are in business,
it makes sense to publish a regular newsletter to tell people about developments
in your field, new products and special deals.
There are a number of excellent
sites that will manage your mailing list for you - for free (the
"payment" is that your newsletters have a small ad at the top), or you
can upgrade and pay a fee to have the ads removed. (Visit http://www.write101.com
and click on the subscribe link at the top of the page to see how the process
works using Yahoogroups. You don't have to subscribe - unless you want to ...)
It's a simple matter to set up your
newsletter account - you create a name and password and are given an address for
people to subscribe. You can then publish this sign-up email address on your
site, in your sig. file or in emails. Don't forget to announce your newsletter
in the many lists that are devoted to this. Some of those you can begin with
are:
You have another address for your
mailing list and when it's time to send your newsletter, you simply write your
content in your normal program, then cut and paste it into an email and press
Send!
However, before you launch your
newsletter into cyberspace, it's important that you go through this short
check-list:
carefully proof-read it for
simple spelling, punctuation and grammatical errors. Your newsletter is your
'calling card,' your shop-front and your personal representative, all
rolled into one, so it must be as perfect as you can make it.
every newsletter should have unsubscribe links
clearly indicated to make it easy for people to remove themselves from your
list.
your newsletter should contain relevant and
useful content for your subscribers.
your newsletter should NOT contain a string of
ads for get-rich-quick schemes - unless you've made it clear that this is
its purpose.
If you're thinking of selling an Information Product, why share your profits
with someone else? Create your own with this step-by-step
guide ...
Quick Tip
The E-Driven Loyalty Factor
By Tim Geiger
Nurturing loyalty in your clients is the number one tool
for building and stabilizing your business. A loyal following
is worth more than any type of advertising because it creates
a foundation from which to build upon. It's much easier
to increase sales if others are out talking you up then to
find sales from scratch every single time. It's also tons
less expensive.
So how do you nurture loyalty in your clients? Consider
the following tried and true methods:
1. Welcome Complaints Instead of Hiding From Them.
Sounds strange doesn't it? I'm
not suggesting that you nurture
complaints. I'm suggesting that you maintain a free flow
of communication with your clients so that if in fact, they
have a complaint they will tell you about it. Better yet,
ask them. Through the sales fulfillment process ask your
clients if their needs are being met, and if not what can
you do to improve the situation.
If you can make a disgruntled client happy and satisfied
in the end, they will be twice as loyal as the customer that
was happy from the beginning. Why? Because you've proven
your worth your words in actions. Every unhappy client
wants one thing and one thing only. To have the situation
fixed. If you can do that, he will sing your praises forever.
On the other hand if you hide from their complaints, they
will tell everyone else about their troubles BUT you. Let
your customers complaints work to your favor, not against.
2. Keep all of your customers contact information and stay
in touch.
Of course with an Internet business,
staying in
touch by email is easy, but staying in touch by snail mail
may actually gain more loyalty. Utilize both methods, but
always use the method least used by your competition. Use
snail mail to offer a hard copy newsletter of useful information
that your customers can use to make their lives or businesses
better. Something that the customer is likely to keep rather
than toss and of course always include your contact information
and any new products or services that you are selling. If
you have sold them everything in your line, ask for a referral.
3. Create A Loyal Workforce
Loyalty starts in your business family. If those that work
for you like their work place, feel safe and appreciated,
that will shine through to the customer as well. Employees
will always put their best attitude forward as long as it's
nurtured in them as well.
Loyalty, like any other part of your marketing plan, takes
strategizing and preparation. If you can achieve it, your
business will build on itself with very little additional
effort on your part.
Tim Geiger has built a strong and loyal affiliate following
for his nationally respected StockDriver Investment Program.
To learn more about how you can become a StockDriver.net
affiliate and start learning and earning visit www.stockdriver.net
today.
