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I LOVED your golfing
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Advertising Tips
................................ 30 March 2001
This week
Nobody Wants to be Lonely ...
From Ant Farm to Success by Karen
LaVoy
~ * ~
Greetings,
If you also subscribe to my free,
weekly Writing Tips newsletter (what's that? You don't ... but you'd love to?
Click now: mailto:WritingTips-subscribe@yahoogroups.com
), then you'd know that my 20-something daughter and I have a 'thing' for Ricky
Martin ... what can I say? That boy is easy on the eyes!
What does this have to do with
anything, I hear you ask ...
Ricky Martin's latest CD is called
"Nobody Wants to be Lonely" and this happens to be the title of a
little article I wrote about starting your own business. No ... I'm not going to
explain, you'll just have to read it yourself to see the connection.
You always hear stories like this
week's about Tom and his ant farm, but you never think it can happen to you.
Read Karen LaVoy's article about how important it is to keep alert for
every opportunity that comes your way. Remember the Latin, carpe diem?
It's time for us all to seize the day!
Regards,
Jennifer
P.S. If you'd like a few tips on how to write a
business letter, I've just put up a short article that covers a few important
points: http://www.write101.com/businessletter.htm
~ * ~
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~ * ~
Nobody Wants to be Lonely
By Jennifer Stewart Write101.com
Ricky Martin’s new CD is Nobody Wants to be Lonely, but I think
Nobody Wants to be Only a Nobody would be a big seller too.
It’s easy to start thinking you’re a nobody when you spend your working
day as a very little cog in what seems to be a very big wheel. But, you have to
eat and you have to pay your bills, so you put up with it.
Wouldn't it be great if you could make money while doing something you really
enjoy?
For an increasing number of people, this is no longer a dream, but the way
they earn their living.
If you'd like to join this ever-increasing group, there's a bit more to it
than simply saying good-bye to your boss and putting a card in your front window
announcing your new business, so let's look at the steps involved in turning
your interest into a business.
Step 1: Give the people what they want
You must start by researching what people want - read magazines, watch
newspaper articles, browse the TV programs to find out what people are
interested in at the moment.
It doesn’t have to be something that everyone is doing - you can establish
a successful business that caters to a niche market - thinking small can be just
as effective as thinking big.
As an example, Bethany Douglas of Maine has made candles since 1995 and has
turned her hobby into a wonderful small business venture, producing hand made
candles from local beeswax and decorating them with assorted wild flowers and
herbs that she finds in the Maine forests and fields.
Step 2: Think in a business-like way
Once you've settled on which of your interests will make the best business,
the next step is to start thinking about this as your business; it's how you're
going to earn your living, pay your bills, save for your future.
Small Business Success Magazine conducted a survey of more than 100
California business owners and devised the following quiz. There are no
"wrong" answers. Each answer listed represents a segment of the
responses given to questions and the final rankings correspond with the
importance successful owners gave to different answers. Try it and see whether you’re
ready to be successful
If you’ve done the quiz and decided that you are ready to embark on this
adventure, you’ll need a business plan - especially if you think you might
need financial help from an institution to start your business. But even if you
have the capital to start, a plan will assist you to organise the development of
the business.
Step 3: The Nitty-Gritty
Choose a name that describes your business - remember, too, that you're going
to have to write your business name dozens of times (when banking all the money
you make, for starters) so don't give your business a long, complicated name.
Something that's short, descriptive, easy to remember and easy to spell is
best. If you can possibly choose something that begins with the letter A, even
better – you’ll get extra exposure from being at the beginning of the
alphabet.
Step 4: The Red Tape
To give your business credibility (and to enable you to open bank accounts,
offer merchant facilities etc) you must register your business with your state
government. Contact your local authorities for details (each state and country
has its own requirements).
Step 5: Setting up your office
It’s no longer necessary for small businesses to pretend they operate out
of huge premises and have a staff of thousands. But you still need to project a
professional image. So, apply for a separate phone line for your business
(especially if you have Internet access - you need to make yourself accessible
to your customers at all times).
If you're going to be advertising your products in other states, it's worth
the extra expense to get a free-call number and to organise a reply-paid
facility with your local post office.
Have stationery printed - you'll need books for orders, invoices/ receipts
and business cards. It's worth having your own stationery printed (rather than
using ready printed books) - it gives you more credibility with your customers
and also makes you feel better about your business.
If you're artistic (or know anyone who is), design a logo to use on your
stationery - all the experts agree that 'branding' can be a key factor in
success.
Here’s more information on setting
up your home office.
And here's an excellent little book
that has plenty of valuable information on how to go about setting up your
business on the Internet.
With good planning, plenty of enthusiasm and a strong sense of humour, you
can achieve anything!
(If
the spelling of words like "humour" worried you, please read this: http://www.write101.com/aus.htm
)
___________________________________________________________
Jennifer Stewart has had her own web-based business at http://www.write101.com
since 1998 (after spending 20 years as a teacher). She offers proof reading,
editing, copy writing and ghost writing services for clients on every continent
except Antarctica! Subscribe to free, weekly Writing Tips: mailto:WritingTips-subscribe@yahoogroups.com
or find out how you can have professionally written sales letters for your
business: http://www.write101.com/letters/sales.htm
__________________________________________________________
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Now this has sort of an economic relevance ... sort of ...
(thanks to Lachlan for sending this):
A fire started on some grasslands near a farm. The county fire
department was called to put out the fire. The fire was more than the county
fire department could handle. Someone suggested that a nearby volunteer bunch be
called.
Despite some doubt that the volunteer outfit would be of any assistance, the
call was made.
The volunteers arrived in a dilapidated old fire truck. They rumbled straight
towards the fire, drove right into the middle of the flames and stopped!
The firemen jumped off the truck and frantically started spraying water in all
directions. Soon they had snuffed out the center of the fire, breaking the blaze
into two easily-controlled parts.
Watching all this, the farmer was so impressed with the volunteer fire
department's work and was so grateful that his farm had been spared, that right
there on the spot he presented the volunteers with a check for $1,000. A local
news reporter asked the volunteer fire captain what the department planned to do
with the funds.
"That ought to be obvious, " he responded, wiping ashes off his coat.
"The first thing we're gonna do is get the brakes fixed on our fire
truck!"
Chuckle ... isn't that a hoot?
*A Community Just for you....
Interact with others in the affiliate marketing industry and learn how to become
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From Ant Farm To Success
By: Karen LaVoy
Tom Harpointner, a founder of AIS Media, told us a story one day that struck
me
as containing qualities that have been a huge part of Tom's success in
Internet
business. Our story begins with 10 year old Tom's ant farm. He'd always had ant
farms in buckets and boxes and so forth. One day his neighbor tossed out
an
aquarium in excellent shape, except for a cracked bottom. While clearly
not
the appropriate receptacle for fish, Tom, even at that early age, had a vision.
Where others saw merely a flawed vessel, a used, discarded, aged box,
Thomas
Harpointner saw past all that to the essence: this item would be perfect
as
a state of the art ant condominium. Yes, his ants would live in comfort
and
luxury for the rest of their antly lives. And not only did he provide a
wonderful community for ants, he spread the word and marketed those ants
to
everyone who would hear him. Sure, the other kids laughed- what kind of
doofus
geek keeps an ant farm? Tom invited the nay-sayers and non-believers to
witness the great wonder. It didn't take long for the word to spread that
Tom had something cool going on in a glass tank outside his house. Tom
would
explain to his audience how the ants, once introduced to their new
environment,
worked together to create their own communication and travel system.
By depositing foreign objects like orange peels and other bugs into the
tank,
he demonstrated how his favorite insects worked together to achieve a goal.
Successful Internet entrepreneurs share these characteristics- the "I have
a
dream" vision, the persistence to work through any obstacles blocking
making
the dream a reality, and the passion to communicate this vision to
everyone
in a manner that instills passion in those who hear about it.
If you are excited about the product or service you are providing on your
website,
you are already sharing a quality of entrepreneurship. Your excitement will
inspire
those working with you on your website, or those customers and prospective
customers
you talk with. Business owners who are constantly thinking about their
business,
and the next thing to do or to add or to accomplish are going to be
successful because they have a vision and are working to become successful
through everything having to do with their business. Just keeping an open
mind will open doors for you. You never know when you'll stumble across
your
own cracked aquarium.
Keep working on your website. A bunch of ants in a glass box is not a big
attraction, but when you add the ants and make the whole thing an
interactive
experience by throwing in a few orange peels and educating people on how
things
work in the ant world, now that's big fun! A great idea alone will not
allow
you to be successful, you must also persist in making your dream, your
vision,
a reality.
You've got to be able to teach people about your product or service, and
that
will take some trial and error and every effort will turn up more
obstacles.
Keep your goal firmly in mind and keep moving forward.
Communication and passion are your knockout punches. Talking and sharing
your
thoughts and goals for your business accomplishes two things. First, you
will
continue to keep your business foremost in your thoughts, which helps you
maintain
your vision for your business. Second, your enthusiasm is one of the best
promotion
tools you have. According to "The World Wide Internet Opinion Survey,"
a joint
project of @d:tech and Talk City, respondents said that after using search
engines,
word of mouth was the vehicle that most drives them to new web sites. If you
talk
about your website to people you're in touch with, and include your website
address
in your signature information at the end of your email messages, you are going
to
generate traffic to your site. People are curious and will want to see what
is
fueling your excitement. It's your passion that will inspire other people to
come
see your cool new ant condo.
There are many skills and characteristics that will contribute to your success
on
the Internet, but vision, persistence, and passion are indispensable to your
success.
---------
Karen LaVoy, eBusiness Consultant for AIS Media, writes on topics important
to small business owners. Email her at karen@aismedia.com
with your concerns
about establishing your online business. AIS Media
http://www.aismedia.com/x/web.cfm?JS24239xADIDincdom
provides web design,
web hosting, and e-commerce. Everything you need to build your e-business is
right here!
~ * ~
First impressions are important -
your website must present a professional image if your visitors are going to
stay long enough to explore what you have to offer. You can have your site
professionally edited (for spelling, punctuation and grammar), while you get on
with what you do best - taking care of business! Click now for details: http://www.write101.com/webit.htm
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