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Advertising Tips ................................ 20 April 2001

This week

Safety Lock Your Business by Dave Roekle

Quick Tip

~ * ~

Greetings,

For the past couple of years, I've been chatting with a young fellow from Maryland, whose name may be familiar to many of you - Yanik Silver. I first met Yanik when he submitted one of his articles for this newsletter, and since then I've watched his career with a great deal of interest. 

He and my son are around the same age and both were married within a month of each other, so my interest is personal as well as professional. Yanik's latest venture has allowed him and his new wife to lead an idyllic lifestyle and, along with his first product (Instant Sales Letters) it's also been one of the most successful programs I've been associated with on the Internet.  

In "Instant Internet Profits" he reveals everything that took his site from zero to making $51,351.94 in just 6 1/2 short months. The package contains complete step-by-step instructions on how you can achieve similar results. It really is a blueprint for your success. Every step is carefully explained and nothing is left for you to guess how to put it all together or which tools to use.

If you're looking for books (or ebooks or online courses) on making money on the Internet you definitely won't find a shortage of them, but if you're looking for guidance from someone who has actually done it and is willing to share everything with you - I doubt you'll find anyone better qualified than Yanik.

You could waste months (and thousands of dollars) - trying to reinvent the wheel or you could save yourself the frustration, time and mistakes by following Yanik's lead. See for yourself, there's no obligation to buy :) http://www.instantinternetprofits.com/?159 

What would happen to you if your computer crashed today? Terrifying thought isn't it? Dave Roekle's article shows how simple it is to protect your business from the chaos that can follow such an event, and this week's Quick Tip focuses on one of the most rapidly growing demographic groups surfing the Net.

Regards,

Jennifer 

P.S. If you'd like a few tips on how to write a business letter, I've just put up a short article that covers a few important points: http://www.write101.com/businessletter.htm But if you can't spare the time to write your own, try this: http://www.write101.com/letters/sales.htm 

~ * ~


Safety Lock Your Business

by Dave Roekle


If you have ever been working on a file or project for several
hours and suddenly had the power go out on unsaved work,
you understand that horrible sinking feeling of lost time
and sometimes irretrievable ideas.


In today's computing environment, businesses are relying
on computers to perform daily business activities as well
as mission critical functions. Everything we do with our
online business exists in our computers.  Our customers,
contact information, databases, financial reports, etc. 


What would you do if you lost it all?  Research has shown
that more than 80% of the businesses suffering from catastrophic
data loss have gone out of business within 12 months. This
is not hard to believe considering the extent computers are
relied upon in businesses of all sizes.  Could it put you
out of business, even for a day?  Now is the time to insure
that this type of crisis will not happen to you.


By understanding and utilizing the safety measures that are
available for your online business, you are protecting yourself
and your business from a crisis that could wreak untold havoc
on smooth operation of your current system. 


Enter the Remote backup systems.  Remote back up systems
guarantee that whatever happens, you won't have to worry
about your data.


Ask these questions when looking for a "Secure, Remote Backup
provider"

1. How secure is my data?
2. What type of encryption is available to me?
3. What type of compression is used?
4. Can I schedule the backup to run whenever I want?
5. How difficult is it to retrieve my data?
6. Is there any charge for retrieval?
7. Can I retrieve more than just last night's backup?
8. Do I need to sign a contract?
9. What happens if a file is open when the backup runs?
10. What are the system requirements?
11. How long does it take to get setup?
12. How fast does my Internet connection need to be?

The issue of data protection is not a new issue, but has
been more of a large corporate concern because many smaller
businesses did not have the computing systems that were in
use by larger corporations. Today, with the low cost of computers
and the easy access to the Internet, businesses of all sizes
have the ability to utilize computers for many important
job functions.  Now is the time to understand your options
and  create that all important safety net for your business.
___________________________________________________
Article by Dave Roekle, of FSCI, Inc.. Dave has been a full-time
Internet & e-commerce consultant for over six years helping
build and operate successful web based businesses. Dave has
developed several successful web sites including: http://www.everythingbackup.com,
  http://www.everythingDSL.com,http://www.everythingT1.com
& http://www.everythingBanners.com

____________________________________________

I'm told this is a true story! 

Recently, when I went to McDonald's, I saw on the menu  that you could have an order of 6, 9, or 12 Chicken
McNuggets. I asked for a half dozen nuggets. 

"We don't have half dozen nuggets", said the teenager at the counter. 

"You don't?" I replied. 

"We only have six, nine, or twelve," was the reply.

"So I can't order a half-dozen nuggets, but I can order six."

 So I shook my head and ordered six McNuggets.

Quick Tip

We know that women outnumber men on the Web. It's time
advertisers took advantage of that knowledge. A new
study by Millward Brown suggests that as the primary
decision-maker in household purchases, online women
represent a crucial market for advertisers, especially
in the consumer packaged goods arena.

The study suggests that women take to the Net to look for
actionable offers or relevant product information, and that a
sizable chunk of this information-gathering comes from ads.

According to the study, 60% of study respondents said they
click on banner ads to acquire more information, while 34% go
back to an advertiser's site at some point after viewing the
ad online.

Seventy-eight percent of those polled said they use the
Internet to get product information before they make a
purchase. Additionally, more than 60% said they felt the
Internet saves time, while 33% say they do online research
before buying consumer packaged goods offline.

The study also surveyed the behavior of about 900 new moms --
a key demographic for many consumer packaged goods companies.
About 32% of the new mothers said they shop offline less
often, preferring to shop online in many cases.

New moms, more so than the general women segment, also
said they seek expert advice and are more likely to visit
sites devoted to family, kids and online games.


Masha E. Geller http://www.mediapost.com

Read how your business can build relationships with this group of web users: http://www.write101.com/women.htm 

Now I'm sure this next one was made up!

A lady at work was seen putting a credit card into her floppy drive and pulling it out very quickly. When  asked what she was doing, she said she was shopping on the Internet and they kept asking for a credit card number, so she was using the ATM "thingy" on her computer.

Surely not ...


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