Greetings,

Regular contributor, Don Wetmore has some very timely advice on how to cope with the stress of the Silly Season. It's funny, but it doesn't matter how often we promise ourselves we won't get stressed out and we will be organised ... something always seems to interfere with those plans.

For anyone you know who is in business, what better gift is there than something that will help ease the stress throughout the coming year? The Instant Sales Letters that I've been telling you about recently are the busy-business-person's answer to a prayer (and yes, you'd also be helping me by purchasing them). There are a number of other, very useful products for businesses on this site, too. While you're there, please take a moment to browse. Click here to have a quick look now: http://www.write101.com/letters/sales.htm 

The Quick Tip this week, is a story you may have come across before - but it's worth re-reading - and the message is apt for this time of year :)

If you didn't have time to try the natty little comparison shopper last week, take a moment now. Click here to try it: http://www.write101.com/compare.htm 

You can also purchase any books, CDs, tapes etc through Amazon.com (and help me at the same time) - just click on the Amazon link on my home page: http://www.write101.com 

Did you know that every past issue of Advertising Tips is archived on site? You can use the handy Search Box on the Archives page to look for any articles related to marketing, advertising etc: http://www.write101.com/archives/index.htm 

Regards,

Jennifer

If you have your own business, this is the time of year to thank your customers and clients for their custom during the past year. You can use this opportunity to tell them about special offers and discounts that you should be running, too. If you don't have the time (or the skills) to write your own sales letters, give yourself an early Christmas present: a kit that lets you prepare instant sales letters. All you do is choose the situation (a holiday special, notification of a new product, time-sensitive offer etc) then fill in the blanks with your business details, and you have a professionally written letter. For more details, click here: http://www.write101.com/letters/sales.htm 

HOLIDAY STRESS BUSTERS

      By: Dr. Donald E. Wetmore

2. Delegate. There is a lot of difference between "I do it"
and "It gets done". Which is more important to you? I hope,
"It gets done". Sure it's fun to "do it all", but that may
be an impractical goal that only serves to frazzle and
stress you out. Share the shopping, cooking, cleaning, etc.
responsibilities with others. You don't have to "do it all"
yourself. It would be nice if we could, but there is only so
much time. And people generally appreciate the opportunity
to participate in the preparations. "You don't always do for
someone when you always do for someone."

3. Get enough sleep. During the holidays, with all there is
to do, the parties, the preparations, the shopping, the
wrapping, and the cooking, it is easy to pay for the
additional time required with our sleep time. The problem
for many is that when they don't get enough sleep, they get
cranky and don't enjoy what they are doing as much. Not only
that, they may not exactly be a pleasure to be around! Each
of us has a different sleep level that we require to feel
rested. Especially during the busy holiday period, take the
time for adequate sleep so that you have the energy to get
into the full swing of things and enjoy it as it happens.

4. Don't overindulge. Anything in moderation. The holidays
are a time when it is easy to overindulge in what we eat and
drink. The problem is, we pay for it later and sometimes
sooner. A little advanced planning might help as well. For
example, let's say you know that you always accumulate an
additional five pounds over the holidays. Make it a point to
drop five pounds before the holiday season. Many find it is
easier and less stressful to lose that additional weight
before, rather than after, the holidays.

5. Set a financial budget and stick to it. We tend to want
to be generous and when shopping, it is easy to fall prey to
"impulse buying" and "go all out" with the credit cards.
Then, we experience the "post holiday blues", when the bills
arrive in January. Plan what you will spend before you go to
the stores, when you are rational, and then stick to those
budget amounts when you are in the stores, when you are more
emotional.

6. Don't overload this time period. KISS. "Keep it Simple."
This is not the last holiday period you will enjoy. You can'
t do everything but you can do and enjoy the most important
things. Sure you will do more now than at other times during
the year. Have a grand time, a memorable holiday season.
Just don't try to "do it all". Save something for next year.

7. Enjoy the journey, not just the destination. Don't
 "dread" any part of it, the shopping, the wrapping, the
cooking, the cleaning, etc. Find happiness in all of it.
Enjoy it all. Some place all their eggs in one basket. If
all the celebration and the joy are scheduled for that one
night, perhaps Christmas Eve, what happens if it's a
disappointment? The whole season is a bust. Enjoy all the
stuff leading up to the  "big night" and enhance the quality
and your level of enjoyment of the entire season.


Don Wetmore is a full-time Professional Speaker,
specializing in the topic of Time Management. He has another
article that might be helpful to you, entitled, "Stabilize
Stress". It's free. To get yours now, email your request for
"stabilize" to: ctsem@msn.com

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Now, here's an interesting account of just how the facts can be "re-arranged" (sent in by Sharon - who emphasises that it's probably NOT a true story!)

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