Advertising Tips ....................................... 18 February 2000

This week

White Collar Disease' - the Scourge of the Century by Jennifer Stewart

Use Cause-Related Marketing to Build Community Image by Larry Miller

Business Advice

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Did you know that businesses spend $150 billion dealing with the effects of White Collar diseases? This term covers a variety of lifestyle illnesses - stress, chronic pain, depression, nervous breakdown, professional burnout, chronic fatigue syndrome and so on. You may be developing symptoms yourself - read the article and watch out for warning signs so you can act before it's too late.

One way you can improve your business - and do something to help others at the same time, is by utilising what Larry Miller calls, "cause-related marketing." Read how you can go about implementing this win-win system.

A subscriber to my other newsletter (The Write Way) sent me this wonderful Business Advice - surely something for everyone here ;)

Regards,

Jennifer

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'White Collar disease' - the scourge of the century.

by Jennifer Stewart www.write101.com

Skim through the following list and see how many relate to you:

A feeling of emotional and physical exhaustion
A sense of alienation
Cynicism
Impatience
Negativism
Feelings of detachment

Feeling tired even when having gotten adequate sleep.
Dissatisfied with work
Sad for no apparent reason.
Forgetful
Irritable and snapping at people
Avoiding people at work and in private life.
Worrying about work and as a result have trouble sleeping
Getting sick more often
Attitude about work is "why bother?"
Getting into conflicts more often
Job performance is not up to par
Using alcohol and/or drugs to feel better
Communicating with others is a strain
Can't concentrate on my work like you once could
Easily bored with work
Work hard and longer but accomplish little
Frustrated with work
Don't like going to work
Social activities are draining of energy you can't afford
Sex is not worth the effort
Watching TV or sleeping most of the time when not working
Don't have much to look forward to in my work
Worried about work during off hours
Feelings about work interfere with personal life
Work seems pointless

If you're a professional or a business person and you've suffered from any of those symptoms recently, it's time to seek help.

According to the American Institute of Stress, businesses now spend more than $150 billion on stress-related expenses and on average, companies spend $73, 270 on stress-related disability payments for employees who are unsuccessful in overcoming their problems.

Every year, 550,000 cases of sudden cardiac death from stress related conditions are reported, leading the National Institute for Occupational Safety and Health to rate occupational stress as one of the ten leading work-related diseases.

Stress is only one symptom of many that make up what S. Cameron Meredith, Director of Professional Services of America, calls 'White Collar diseases.'

"My interest in WCD began when my own father began to have trouble remembering how to get home from his office," said Cameron. "One year into his illness, his symptom list grew and he spoke openly to me about his concerns, including his inability to continue working.

"I really believed he was heading for senility, so I made up my mind to spend as much time as possible with him - before it was too late."

Over the next seven months, Cameron made it a point to visit him two to three times a week and started what turned out to be a twenty-three year research project into the causes and treatment of lifestyle diseases such as professional burnout, nervous breakdown, stress, panic attack, chronic fatigue syndrome, fibromyalgia, chronic pain, depression, Parkinson's Disease and Alzheimer's disease - in its early and mid-stage.

During those visits, Cameron began applying a rough form of what today has become known as ACL™ (Applied Conversational Logic). Her father recovered and returned to work, free from Alzheimer's symptoms. To the day he died twenty years later, he remained physically active and mentally alert.

With the ever increasing number of professionals developing a White Collar disease, she believed her discovery would eventually lead to the cure for these diseases. "We are the only ones who dare to offer a permanent solution to what is considered an incurable problem in our society; namely White Collar diseases," Cameron said.

"The program is best described by what it is not; ACL™ gives no medicines, no vitamins, no food supplements, no bodywork, no counseling, no advice, and no training. Instead the PSOA team of facilitators use an exact step-by-step scientific procedure."

Dr Lydia Foster is a physician who had been disabled by a challenging set of White Collar diseases: professional burnout, chronic fatigue syndrome, chronic pain and a severe case of Epstein Barr virus. Foster comments, "I was an invalid for six long years. That first day with the facilitators I was able to move on my own from the bed to the couch. Three mornings later, I was up early trying to find things to do with my new found energy!

"The whole ACL™ (Applied Conversational Logic™) process felt as if I were having a stimulating discussion with a friend. Although it still puzzles me how those conversations stopped pain and fatigue, I do know from personal experience that ACL™ has no peer."

Cameron's program (visit www.psoanow.com for more details) has helped professionals from a wide variety of backgrounds to overcome their WCD. Her team of facilitators have worked with sports figures, concert and recording artists, actors, movie and television stars, war correspondents, computer software creators, key executives, design engineers, fashion models, commercial photographers, physicians, surgeons, airline personnel, psychologist and even one victim of a political situation.

The results speak for themselves - a three-year study of those who have undertaken the 21-day program reveals that:

81% - felt better than before
14.5% - were equal to what they were prior to their illness /problems
2.5% - had improved
1.5% - reported no change
0.5% - were unavailable for comment

Actuarial/Benefits/Compensation firm Sobeco Ernst & Young (Canada) undertook a survey studying the disability management practices of thirty medium to large size employers in both the public and private sectors that covers eight industry sectors and more than 250,000 employees. (The industry sectors represented are manufacturing, financial services, education, retail, mining, petroleum, health care and municipalities.)

"The trick is to recognize the problem and solve it in its earliest stages,'' notes Guest.

Early detection and treatment of chronic stress syndrome and other White Collar diseases can salvage a career that would have otherwise been destined for burnout, chronic illness and possibly sudden cardiac death.

__________________

Jennifer Stewart offers professional writing services for web pages, press releases, advertising material, business reports, content for autoresponders, technical booklets and articles for newsletters. For those who want their own writing double-checked for accuracy, Stewart offers proof reading or full editing. Click now for Fee Schedule: mailto:wfees@SmartBotPRO.net?subject=Fees Website: http://www.write101.com Subscribe to free, weekly Writing Tips now mailto:WritingTips-subscribe@onelist.com?subject=Tipsat

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Use Cause-Related Marketing to Build Community Image
and Promote Your Business

by Larry Miller
Effective Direct Marketing Solutions, Inc.

One of the most effective ways to market your business is
to help a non-profit organization. More than giving money
to a good cause, you quickly build a positive image in your
community or industry.  People remember, respect and buy
from firms they admire.

Cause-related marketing is particularly effective in an
election year.  With politicians keeping issues before us
around the clock, the public is ever-conscious of our
world's problems.

Pollsters survey voters to find out what we care about.
Then political campaigns reflect our concerns. We have
always known some people do without, but now we all are
aware 44 million don't have health insurance and 30
million aren't sure where their next meal will come from.

Look closely at who your customers are.  Do their interests
follow a common theme?  Find a cause that touches local
concerns or a prominent challenge in a target industry.
You want customers in your area to say, "That's a cause I
wish I could help. I admire those folks for doing something
about an issue I care for."

Include a mention of your charitable activities in all your
company correspondence and marketing.

Most large charities are highly adept at getting media
coverage.  Media outlets know it is good business to join
with non-profits as partners.  Media supplies publicity as
their contribution.  Because the audience appreciates and
expects media to participate in community improvement
efforts, programmers and editors make sure their non-profit
activities get good coverage.

Larger non-profits have full-time public relations professionals
to schedule media interviews, events, and appearances of media
celebrities. Offer to contribute time, goods, services, or cash.
Ask if your company logo can be included in ads.  Your name can
be mentioned in radio public service announcements and talk
show interviews. Offer to appear as a spokesperson.

You can organize your own media events. Television likes
events with a highly visual component. When a car
dealership raffled chances to win a car, they had the
finalists wrestle in a pool of Jello to find the key.
Every TV station in town sent a camera.

Newspapers tend to go for ideas, studies, and stories.
Make sure your spokesperson has plenty for the reporter.

Make an effort to keep your association with a non-profit
from sounding too commercial. Your involvement must be
sincere.  The audience is probably aware you are
participating with the hope of getting publicity, but they
will turn on you if it looks like that is all your company
cares about.

Cause-related marketing gives you a three-way win. The
cause you help benefits, your customers enjoy your
participation, and you get the positive boost of good
community image and the rewarding customer response it
brings.

------------------------------------------------------------
Larry Miller specializes in cause-related marketing with
Effective Direct Marketing Solutions, Inc. in Sun City, AZ.
Visit his web site at http://www.edmktsol.com/.  Reach
Larry at 623-875-6901 or edms38401@aol.com.

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Business Advice

Here are some pointers, sent to me by Leo, on how to get ahead (before reading, please ensure your smile is firmly in place!)

• Doing a job RIGHT the first time gets the job done. Doing the job WRONG fourteen times gives you job security.
• If you can stay calm, while all around you is chaos...then you probablyhaven't completely understood the seriousness of the situation.
• If at first you don't succeed, try management.
• Never put off until tomorrow what you can avoid altogether.
• TEAMWORK...means never having to take all the blame yourself.
• We waste time, so you don't have to.
• Hang in there, retirement is only thirty years away!
• Go the extra mile. It makes your boss look like an incompetent slacker.
• A snooze button is a poor substitute for no alarm clock at all.
• INDECISION is the key to FLEXIBILITY.
• Succeed in spite of management.
• Aim Low, Reach Your Goals, Avoid Disappointment.
• Never underestimate the power of very stupid people in large groups.

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Jennifer Stewart offers professional writing services - copy writing, editing and proof reading your: web pages, press releases, technical booklets, newsletters, business proposals, reports or any other writing projects: http://www.write101.com

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