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Advertising Tips
................................ 15 June 2001
This week Go Around the Mule by Roger ReeceQuick Tip ~ * ~ Greetings, Last week's newsletter discussed the benefits of publishing your own newsletter - and one of the final points was the importance of proof reading. Congratulations to E.Abraham Mathew ( http://www.ciol.com) who was the first to spot my typo! We tend to think that newsletters are the exclusive province of businesses on the Internet, but mast people who have a website, could also benefit from publishing a newsletter. See how important it is to have someone go over your work for you? We all have dreams, but we're also often easily discouraged from pursuing these dreams - but no more! Roger Reece has some excellent tips on how to overcome obstacles that threaten to prevent you from achieving your goals. Remember, all past issues of this newsletter are archived on site - feel free to browse :) and if you'd like some help with your writing, you might like to subscribe to my other, free weekly newsletter, the Write Way. Regards, Jennifer Need more time? Stop writing Sales Letters the hard way - Create your own winning sales letter in less than 3 minutes -- or your money back Find out how! Go Around the Mule by
Roger
Reece One
of the most exciting activities you can involve yourself in is goal setting.
The future is bright and filled with endless possibilities, and by
carefully planning a set of actions and milestones you can achieve nearly any
goal you commit yourself to. After
you make your plan, the first few weeks are energizing as you see yourself
moving toward the goal. Your vision
expands and you can feel the positive energy as you visualize the future and
your anticipated accomplishments. But
sooner or later it’s inevitable that you will face an unforeseen obstacle that
seems impossible to overcome. The
obstacle may be financial in nature, such as unplanned expenses or a failure to
achieve initial revenue targets. It
may come in the form of a person or a group of people who stand in direct
opposition to your plans. You’ll
know when you encounter one of these unmovable obstacles when you find yourself
feeling defeated. It’s at this
stage that most goals get derailed. I
think of these unmovable obstacles as mules.
Mules have three key characteristics. 1)
They will completely stop your progress. They seem to wait until you’re
moving full steam ahead, and then step out in front of you to block the path to
your goal. 2)
They’re stubborn. When you
attempt coax them to move, they ignore you.
When you try to move them out of the way, they plant their feet and
refuse to budge. 3)
They don’t go away. They
seem determined to keep you from achieving your goals. When
a mule steps out in front of you to block the achievement of your goal, you
essentially have four options: 1)
Abandon your goal. You
can rationalize that the goal isn’t really important, or you can simply give
up and feel defeated. This is a
common response to mules, especially for people who are in the early stages of
working toward a goal. Hopefully,
you’re committed to achieving your goals and have the determination to
overcome any obstacle. 2)
Wait for the mule to go away.
This will generally lead you back to option one, because if the obstacle
is truly a mule, it won’t go away. Goals,
properly set, include milestones and are time-sensitive.
The longer you remain in a stalled condition waiting for a mule to move,
the more milestones you’ll miss, and eventually you’ll be forced to admit
failure. 3)
Move the mule out of the way. This
will also generally lead you back to option one, because if it’s really a
mule, you won’t be able to move it. One
of the most common pitfalls in attempting to achieve a goal is getting
de-focused. Trying to move a mule
is a totally frustrating experience, and you’ll dissipate your energy in the
process. If you want to succeed,
you’ve got to keep your eye on the goal and not on the mule.
Remember, your objective is to achieve your goal; not to move the mule. 4)
Go around the mule. This
is easier said than done, because it’s the mule’s nature to completely block
the path to your goal. Keeping your
eye on your goal, you simply concede that the mule is truly a mule and will not
be moved. Therefore, you find
another path to the goal. A
Case in Point Last
year, my daughter came up with a business plan to set up an art gallery, a dream
she had thought about for years. The
cost to lease and renovate a space in a prominent location was well beyond her
means, but after several months of diligent effort, she found a backer who was
willing to invest the money to get her started.
She
was so excited! After finding the
perfect space, she began working
out her goals down to the smallest details.
She was finally on the road to achieving her dream.
Then, just before she was to sign the lease agreement, a mule stepped out
into the road. Her backer backed
out of the deal. Without the
finances, there would be no art gallery, and after an exhaustive search for
another backer she was ready to give up in the face of an unmovable mule. Before
the mule had exhausted all her energy and vision, she began refocusing on her
goal, which was to start an art show business.
A friend of hers owns a popular night club and offered to let her host an
art show at the club on a week night. After
a tremendous job of creative planning, she held her first show and completely
packed out the club. It was a total
success. She
recently finished her third highly-profitable, standing-room-only show, and is
well on her way to building a successful art show business without the expense
of a permanent gallery. In going
around the mule, she found that she could eliminate the need for a major expense
and at the same time take advantage of the established clienteles of successful
night clubs. Today she’s more
fired up about her goal than ever, and realizes that the mule turned out to be a
blessing in disguise. Learn
to Recognize the Real Mules and Go Around Them It’s
often difficult to spot a mule when it blocks the road to your goal.
Unexpected obstacles often get in the way, and generally with creativity
and determination you can successfully move or eliminate them.
But when a real mule comes along, learn to recognize it by its stubborn,
unmovable nature. When
you initially define a goal, you should attempt to anticipate the obstacles and
roadblocks you’ll meet along the way, and plan accordingly.
But once you get started, when you run into an unexpected mule, step back
and focus on the essence of your goal. Get
creative. Look for high ground and
assess the landscape. There may be
an even better path to your goal that you’ve overlooked, and if you can find
it you’ll have the mule to thank!
-------------------------------------- (c) 2001, Fuddwhacker Consulting. All rights reserved.
Roger Reece is a motivational speaker and marketing consultant, and delivers entertaining and challenging keynotes, seminars and team-building programs as himself and as Buford P. Fuddwhacker. Buford is a high-energy, down-home, country bumpkin philosopher and geek, and is Roger's unique way of motivating people while helping them laugh at themselves. www.fuddwhacker.com, email: roger@fuddwhacker.com
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